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Hungarian Cloud Survey 2025 – Market Analysis


A unique research report on enterprise trends in public cloud infrastructure in Hungary.


Why read this market analysis?
In the SME sector, AWS dominates, while among large enterprises Azure takes the lead.
In the summer of 2025, we surveyed over 120 corporate IT professionals to map out how Hungarian companies use cloud infrastructure, what challenges they face, and what plans and needs shape their cloud strategies. Our comprehensive research offers a clear picture of the current state and future directions of the Hungarian cloud market. Based on the hands-on experiences of local IT professionals, the report provides valuable insights to support your business and technology decisions regarding the cloud.
Topics covered in the research include:
- 1. Cloud adoption in the Hungarian business sector and market share by major providers.
- 2. Cloud infrastructure services and applications most commonly used by companies.
- 3. Benefits, drawbacks, and costs of cloud usage from the perspective of IT experts.
- 4. Concerns and objections voiced by companies not yet using the cloud.
- 5. Investment and development plans of Hungarian companies regarding cloud infrastructure.
Details from analysis ..
"What is the biggest drawback of your current cloud-based infrastructure?"
Too expensive
43.2%
Cost management and reporting are non-transparent
25.3%
None, we are satisfied with our current solution
23.2%
Requires significant learning and research, we don’t feel confident using it
23.2%
Difficult to find qualified experts
15.8%
Resource optimization is cumbersome
10.5%
Support is unreliable / customer service is slow
9.5%
"Surprisingly, more than 40% of respondents find cloud operations expensive. One in four companies also considers cloud cost structures to be non-transparent. This perception is most likely driven by lack of information."
– Vigh Zoltán, CEO, Code Factory –

Who is this research for?
This analysis is relevant for all IT professionals and decision-makers who influence or make choices about adopting, operating, or developing cloud-based systems within their organizations.
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